Davonna Gilpin

SKILLS:
Social Media
- Instagram
- TikTok
- Twitter
- Threads
- Facebook
- Pintrest
- LinkedIn
- Social Media Marketing
- Content Copywriting
- Digital Strategy
- Digital Marketing
- Brand Awareness

About Me

I am a results-driven marketing specialist with a strong passion for music, pop culture and tv/film. With a proven track record in developing and executing social media strategies across platforms like Facebook, Instagram, and Twitter, I have successfully driven follower growth, engagement, and conversation. In just one year, my efforts resulted in over 100 Million Impressions and 2.4 Million engagements—a 326% increase in overall engagement performance— showcasing the effectiveness of my social media management skills.I have collaborated on campaigns for renowned artists such as Taylor Swift, Beyoncé, Drake, and more, resulting in over 50 Million impressions and engagements. Additionally, I've worked on campaigns with esteemed partners including The GRAMMYs, Amazon Prime, and Twitch further expanding my industry expertise and network.Leveraging my expertise in K-pop, I generated a staggering 22 Million impressions and 1.3 Million engagements with K-pop content, demonstrating my ability to connect with and engage a specific audience. I have worked closely with music labels/imprints such as Warner Music, Capitol Records, Caroline Music/Virgin Records, and top K-pop label SM Entertainment with executing social media campaigns, fostering fandom building, and enhancing engagement for their artists.I have excelled in cross-functional collaboration, working seamlessly with teams such as brand marketing, PR, creative, label relations, and editorial teams. By executing successful activations, events, and campaigns, I have consistently delivered outstanding results. Utilizing data analysis tools I have driven improvements, optimized social media campaigns, and measured performance, ensuring the highest levels of effectiveness.With strong project management skills, I thrive in managing multiple simultaneous marketing campaigns from concept to completion, ensuring they are delivered within defined timelines and budgets. I possess a deep understanding of social media culture and trends, allowing me to identify emerging trends, anticipate audience behavior, and create innovative social-first content and programs.Driven by a genuine passion for music, film, pop culture, and fandom, I bring a unique perspective and industry knowledge to my work. I excel at connecting a brand's purpose and voice with the audience's passion, creating impactful and meaningful experiences.